You have to be social (WP, AddThis, Dlvr.it)

If you have the time, take a look at this very detailed research report: Leetaru Culturomics 2.0 (If you don’t have the time, hire me to do these things for you.)

Based on that report I make three suggestions in this post which relate to SEO and website design:

  1. The world is finding their data online
  2. You have to be connected
  3. How to get connected – if you use WordPress or even if you build your own website

The image below shows the trend of where researchers find their data. As you can see, the growing trend is for them to find their data online.

The point is clear… you have to be online.

Percent of Summary of World Broadcasts content sourced from the Internet January 1994–July 2010.

This second graph shows the interconnectedness of global civilzation. It’s all increasingly connected.

The point is clear: you have to be connected to other people online.

World “civilizations” according to SWB, 1979–2009

So now we come to the nitty gritty… how do you get social? How do you get connected? If you do it yourself you will be working hard and you may have to employ someone full time. How do I do it? I let YOU (the reader) do it for me!

WordPress sharing (push)

Below all of my online content are a set of buttons where you and other readers have an opportunity to share my content with your social networks. With just a click of a button you and others can share my content onto Facebook, Twitter, via email, Digg, Reddit, LinkedIn, StumbleUpon and more.

Social media sharing buttons

Because I use wordpress as my engine for publishing (as do 14.7% of the top million websites in the world), enabling these sharing options is very easy, you simply go to the “sharing” page under the “settings” menu in your WP Admin panel.

The limitation of this approach is that WordPress does not push to all the social networks, it only works with a small number of the main ones. Only AddThis provides a complete list.

WordPress sharing (pull)

“Push” means you push the content into Facebook. “Pull” means that Facebook pulls the content into itself. You can subscribe to any RSS feed from within Facebook. From the FB Notes help page:

Facebook allows you to quickly and easily import an external blog from another website.

  1. Go to the main Notes application page by typing “Notes” into the search box at the top of the screen.
  2. Click the Import a blog link on the right side of the page.
  3. Enter the URL (web address) of your blog into the text box, and check the box underneath that states that you agree to our Terms of Use.
  4. To complete the process, click on “Save Settings.” Once you do this, your previous posts will appear as notes and any new posts you make will automatically display.

One of the benefits of doing it this way is that WordPress only shares to some of the major sharing services, but Facebook Pages/Notes can pull from absolutely any RSS feed.

AddThis sharing

For those who do not have wordpress as their engine, you can get this same effect with javascript and by using the AddThis sharing service.

When the user click the small red +plus button, this small window displays with tons of sharing options:

When your readers click any of these icons your content is pushed to that sharing service.

One of the benefits of doing it this way is that Worpdress only pushed to a small number of social services. It doesn’t (yet) cover Delicious and Google Plus for example.  Only AddThis provides a complete list of social services.

Dlvr.it sharing

Another way of doing this is to use Dlvr.it

In fact I recommend you use dvlr.it in addition to these other sharing options. The way dvlr.it works is that you already have your own facebook account, perhaps you also have a facebook group and a facebook page, you might have twitter, Google Plus, Google Buzz, LinkedIn and Tumblr as well.

Every time you write content, you need to push your content out to all of your networks, right? That takes time out of your day.

Automatic delivery

What Dlvr.it does is it checks for new posts that you create and it automatically submits your content to all of your networks! Here are my dlvr.it routes for this Website Design Cape Town tutorial. You can see that my content gets pushed out to all my social networks.

Dlvr.it routes

One downside of this excellent approach is that Dlvr.it cannot pull from Facebook and push to WordPress (for example) and Dlvr.it can only deliver to a relatively small number of social networks.  Only AddThis provides a complete list of social services.

Combine all strategies together

Now combine all of that together.

  1. Push your own content out using dlvr.it,
  2. Let some sites pull your content into itself,
  3. Let your visitors also push your content onto their own social networks using AddThis
  4. Make sure you are registered in the major search engines so that your content is searchable

Now you are online and you are connected!

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By Mark Wilson Posted in SEO

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