Rich Snippets – no more boring search results

What are Rich Snippets?

You can mark up your structured HTML content any of three formats: microdatamicroformats, or RDFa. You can use whichever standard you prefer.

A schema is basically a shared markup vocabulary (in HTML) which webmasters can use to markup their pages in ways recognized by major search providers.

On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

What does it look like?

In your web page you will be inserting one of three kinds of markup and the HTML one is the simplest and it looks something like this

After inserting it you test it here using this Google online Rich Snippet testing tool.

Or… you can hire us to do it for you.

How does it help me?

Let’s say you get onto the front page of Google because your site is designed superbly (by us I hope). You’re still competing with 10 other sites for the readers attention. What will make you stand out? Rich Snippets!

Event Rich Snippets

Let’s say your business has an upcoming event… wouldn’t it grab people’s attention if your search engine entry on Google immediately SHOWED the event information!

More details event markup information is available here.

Author Rich Snippets

Music Rich Snippets

You can read the details for music markup here

Applications Rich Snippets

Google recently announced rich snippets for applications. This enables people who are searching for software applications to see details, like cost and user reviews, within their search results. Here are two examples…


Read more about the recipe markup here

And more…

And so much more:

I want it!

So you want to make your search engine results RICH, but you don’t have the time to do it? Hire us!

By Mark Wilson Posted in SEO

4 comments on “Rich Snippets – no more boring search results

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